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‘Social Viagra’ anti-social anxiety disorder drug announced

In the news recently a new anti-anxiety drug was announced that uses oxytocin hormones released by mothers when they bond with their newborn babies. The results of trials appear to be encouraging, with 120 patients reported to be relieved of their social anxiety within half an hour.

The report also highlights how millions of people suffer from shyness or social anxiety in the UK. One in ten say it affects their daily lives, with many seeking refuge in drink and illegal drugs to try and alleviate the symptoms.

There have been plenty of false dawns in the promises of drugs that can cure people of their anxiety. However, If ‘social viagra’ proves to be as effective as is being reported then it can certainly help soften the uncomfortable  feelings of anxiety, and make learning how to change the way you think and feel that little bit easier.

I (along with many psychologists and doctors) don’t think that the long-term approach to overcoming social anxiety is in pill form. Cognitive behavioral therapy teaches you how to identify the uncomfortable thoughts that cause your anxiety, realize they’re illogical and then how to adopt more helpful, objective ways of thinking and feeling.

CBT isn’t a magic bullet (unlike the promises made by many drug companies). But it has clinically proven to be effective for thousands of people who have struggled with anxiety, depression or both.

On a brighter note, it’s fascinating to think that an anti-anxiety drug could be used to make people more generous, to create a soothing atmosphere in restauarants or to replace tear gas for riot control.

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